Phenom Acquires Included to Enhance Agent Analytics

An AI-driven HR firm, Phenom People, has revealed its acquisition of Included, a native AI agent analytics platform that promises to deliver actionable insights for accelerating and optimizing workforce decisions. The financial terms of the deal remain undisclosed.

Founded in 2021, Included was established to assist organizations in harnessing the power of employee data. Its platform consolidates disparate HR and people data sources—such as Human Resource Information Systems (HRIS), Applicant Tracking Systems (ATS), and performance and engagement tools—into a unified dataset.

Behind the scenes, Included employs algorithms to deliver real-time insights and predictive signals regarding workforce health. This includes identifying patterns like recruitment bottlenecks, attrition risks, productivity trends, and equity gaps. By automating data preparation and insight generation, the process reduces the time spent on strategic decision-making.

The company also offers what it terms natural language storytelling and automation, enabling users to interact with the system using simple prompts and conversational queries. Users receive explanations, recommendations, and narrative dashboards, moving beyond mere raw charts.

For Phenom, this acquisition strengthens its application of AI in workforce intelligence. HR professionals and executives will gain access not only to deeper data insights but also to actionable tools to drive workforce planning and growth.

Marking Phenom's seventh acquisition, Included expands the value of applying intelligence, automation, and experience in people analytics. This move allows Phenom to continue its commitment to delivering AI solutions that address the most significant challenges in human resources.

"Each of our acquisitions is intentional and highly selective, pursued only when they complement our innovation roadmap and enhance our ability to solve our customers' biggest hiring and retention challenges," stated Mahe Bayireddi, Co-founder and CEO of Phenom. "Deeper people analytics and workforce planning insights are no longer optional; they are foundational to building agile, future-ready teams. Acquiring Included extends our capability to provide contextualized, applied AI for every role and organization."

Prior to the acquisition, Included secured $7.3 million across two funding rounds, according to data from Tracxn. The company's investors included Trilogy Equity Partners LP, Flying Fish Ventures, SignalFire LP, Alumni Ventures Group, and Ascend Venture Capital.