Exploring the Future Application of Artificial Intelligence in Game Development by Embracer Group

The gaming giant Embracer Group, which holds the rights to major franchises such as "The Lord of the Rings" and "Tomb Raider," delved into the prospects of using artificial intelligence (AI) in game development in its latest annual report.

The group, which recently split into three independent companies, has formulated a "Group AI Policy" based on the principle of "empowerment." Although the report does not directly present the text of this policy, a paragraph in the "Risk and Mitigation Overview" section seems to reveal Embracer's stance on AI:

"Artificial intelligence has tremendous potential to significantly enhance resource utilization in game development, add intelligent behaviors to gaming experiences, and achieve personalization and optimization. With the help of AI, we can create more attractive and immersive experiences, ensuring that every player can enjoy unique, dynamic, and personalized gaming experiences. At the same time, we also recognize the enormous potential of AI in game development speed, logistics, and planning. Of course, Embracer Group is well aware of the potential risks associated with the use of AI."

Our goal is to empower employees through the application of AI."

However, developers have expressed concerns about the use of AI in games and fear that it may impact their work. Given Embracer's recent layoffs, these concerns may specifically target any AI plans of the company. However, Tomas Hedman, Embracer's Privacy and AI Governance Manager, made it clear that the company does not intend to replace humans with AI.

According to Hedman's statement in the report, "We are not looking to replace humans with AI, but to empower them." "This is our core principle of putting people first and fully harnessing the potential of AI." Hedman also believes that AI can lower the barriers to game production and allow "coding skills to be mastered by a wider group of developers."

Nevertheless, Embracer considers adopting AI as a necessary means to maintain competitiveness. In a risk analysis chart, Embracer views "not implementing AI" as a potential "significant" risk point. "If AI is not used for relevant tasks within the Embracer group, we will lose competitiveness and be surpassed by competitors," the company emphasizes. At the same time, Embracer also regards AI governance as a potential risk, pointing out that the use of AI is "subject to general and specific laws and requirements."