The Advancement of AI Sparks Anxiety Over Deepfake

With the continuous development of artificial intelligence and machine learning tools, IT decision-makers are concerned about the impact of Deepfake technology on global business.

IT decision-makers believe that artificial intelligence is a worrisome field because industry leaders are not aware of the potentially devastating impact unethical use of this technology can have on businesses.

Deepfake technology is becoming increasingly advanced, making it difficult for people to distinguish and prevent its malicious use. With the proliferation of synthetic media technology, Deepfake can be used to damage reputations, forge evidence, and undermine trust.

As Deepfake technology is increasingly used for malicious purposes, companies should ensure that their employees are adequately trained to understand the risks associated with AI-generated content.

Deepfake Continues to Cause Chaos

Nowadays, almost anyone can use easily accessible artificial intelligence software to create content and fabricate false things, making it easier for bad actors to deceive the public.

The danger of Deepfake lies in the inability to recognize what is real and what is AI-generated. As Heather Gantt-Evans, former Chief Information Security Officer at SailPoint, explained, "Now, everyone has seen deep learning (DL) and AI-generated fake videos, also known as 'Deepfake' videos."

"However, imagine receiving a phishing email with a Deepfake video of your CEO instructing you to visit a malicious website. Or an attacker using AI to better mimic corporate communications and construct more credible, more legitimate-looking phishing emails. Modern AI capabilities can completely blur the lines between legitimate and malicious emails, websites, company communications, and videos," she continued.

If used correctly, Deepfake does have the potential to bring positive impacts to our lives. When professionals know how to fully leverage artificial intelligence, it benefits the operation of cybersecurity.

Integrity360, a leading cybersecurity expert, released the findings of an independent study on the impact, risks, and advantages of artificial intelligence on cybersecurity. The survey highlighted concerns about the use of AI, especially Deepfake.

The survey revealed that in the past year, attack methods have become more complex, with so-called "offensive AI" being used for activities such as creating malicious software. AI is also used to create more phishing emails that accurately mimic the language, tone, and design of legitimate emails.

The survey shows:
68% of respondents are concerned about cybercriminals using Deepfake technology to target their organizations.
59% of respondents believe that AI has increased the number of cybersecurity attacks.
46% of respondents disagree that they do not understand the impact of AI on cybersecurity.
61% of respondents express concerns about the growth of AI, indicating industry concerns.
71% of respondents believe that AI improves the speed and accuracy of incident response.

Despite the concerns, the majority of respondents (73%) believe that AI is becoming increasingly important in incident response strategies for cybersecurity. This may reflect the industry's recognition that AI tools can be used for both defense and offense.

One concern regarding the threat of AI to businesses is the cybersecurity skills gap, which can have an impact on organizations. Given this, it is necessary to ensure that all employees receive appropriate training to address the role and threats of AI in cybersecurity.

Brian Martin, Head of Product Development, Innovation, and Strategy at Integrity360, commented, "Using AI for cyberattacks has already posed a threat to businesses, but recognizing the future potential and its impact is just the beginning... Businesses need to be prepared for how to defend and identify what is real, to avoid becoming targets."

He continued, "The role of AI in cybersecurity is not just a concept but an actual reality. As AI technology becomes more widespread and attackers seek to expand their use of AI in cyberattacks, traditional methods of cyberattacks will eventually become outdated."

"With the continuous development of AI technology, it will be integrated into cybersecurity. Companies must actively adopt AI while addressing the challenges it brings to ensure that their cybersecurity defenses keep pace with AI."