Streaming giant Netflix has introduced artificial intelligence in TV production through its new Argentinian series "The Immortals," marking a significant milestone in content creation. The sci-fi drama explores the aftermath of a toxic snowfall that causes mass casualties, with AI tools playing a pivotal role in key sequences.

Co-CEO Ted Sarandos highlighted during the company's earnings call that this technological innovation "represents an incredible opportunity to reduce costs while elevating the quality of films and series." The production team utilized AI to create a Buenos Aires building collapse sequence that would have been financially unfeasible using traditional methods.

"Our AI capabilities enabled us to deliver stunning visual effects at an astonishing speed—approximately ten times faster than conventional VFX workflows," Sarandos explained to analysts. The executive emphasized AI's potential to realize creatively ambitious yet budget-constrained scenarios, noting universal satisfaction from creators, production teams, and viewers.

Co-CEO Greg Peters revealed ongoing experiments with generative AI to enhance user experience, including voice-activated recommendation systems. "Improved recommendation accuracy means every dollar spent delivers greater value to members by connecting them with content they genuinely enjoy," he stated.

The company's SEC filing acknowledged potential competitive risks from rivals' superior AI implementation. While industry leaders recognize AI's creative potential, entertainment workers remain divided over its impact on employment. A CVL Economics report warned that generative AI could disrupt 204,000 film and television jobs between 2024-2027, particularly affecting entry-level positions.