CES 2025 Preview: AI Devices in Spotlight, Chip Giants to Unveil New Products

As CES 2025 approaches, it is widely anticipated that the practical applications of artificial intelligence (AI) in end-user devices will be a central theme at the event. Major chip manufacturers, including Intel, AMD, and NVIDIA, are set to unveil AI personal computer (AIPC) related products during the exhibition.

According to the CES official website, NVIDIA CEO Jensen Huang is scheduled to deliver the opening keynote on January 6th, where he will showcase cutting-edge technology demonstrations. It is expected that NVIDIA will officially launch its new GeForce RTX 50 series graphics cards, including models such as the RTX 5090, 5080, and 5060. The RTX 5080 is anticipated to hit the market on January 21st. Industry analysts suggest that, with partners announcing new product launches at CES 2025, this indicates that NVIDIA, after successfully managing the inventory of the RTX 40 series, is poised to lead GPU technology into a new era.

Intel, for its part, plans to hold a presentation on the same day, titled "The New Era of AI Inside." According to foreign media predictions, the focus will be on the AI capabilities of their upcoming processor series. Intel is expected to introduce a range of new products, including the Core Ultra 200H/HX (Arrow Lake mobile), Core Ultra 200S (Arrow Lake 35W/65W desktop), and mid-range and workstation 800 series desktop processors. An Intel executive has revealed that Arrow Lake is an AI-enabled PC processor.

AMD has also announced a press conference on January 6th. According to an AMD senior vice president, the company will showcase next-generation innovations in gaming, AIPC, and the business sector. It is anticipated that AMD will release the Radeon RX 9000 RDNA4 GPU and the Ryzen 9 9000X3D Zen5 CPU, along with a new super-resolution sharpening technology, FSR 4, which uses AI machine learning to generate frames and enhance image quality.

Analysts believe that AIPC, characterized by natural language interaction, personal large models, hybrid computing power, open application ecosystems, and privacy security, is expected to rapidly penetrate the PC market and drive industry chain upgrades. Currently, chip vendors are actively promoting the iteration of AIPC chips, laying the hardware foundation for industry development.

Additionally, several PC brand manufacturers have released pre-show posters for CES 2025, indicating their participation. As a chip giant with a market value exceeding $3.4 trillion, NVIDIA's leading position in AI makes it a focal point of the exhibition. Jensen Huang's keynote will be live-streamed on YouTube and the NVIDIA website, where he is expected to discuss the applications of NVIDIA chips in AI, robotics, and automotive fields, among others.

In summary, CES 2025 will serve as a crucial platform for showcasing the practical applications of AI terminals and innovations in chip technology. The active participation of major chip manufacturers and PC brand manufacturers will further drive the development and application of AI technology.