Google brings generative artificial intelligence to advertisers

Google is launching a new generative AI tool for creating advertisements, ranging from writing titles and descriptions that appear alongside search results to creating and editing accompanying images. Google is promoting this tool for use by advertising agencies and businesses without internal creative teams. Advertisers can use text prompts to continuously iterate on the generated text and images until they find content that satisfies them. Google also promises that it will not generate two identical images, thus avoiding the awkward possibility of two competing companies having exactly the same photo elements. This step-by-step ad creation tool is about to be introduced to users of Google's Performance Max advertising campaign product and is capable of generating ads specifically designed for places like Google Search and Shopping. An advanced image editing solution, similar to the "magic editor" feature available on the new Google Pixel 8, such as sky replacement, will also be launched. Customers can use this editor to update existing visual ads, which can retain a subject while making relevant changes. In an example provided by Google, a user reused a model with skincare products but replaced the background image with a Christmas tree to fit the holiday atmosphere. Additionally, you can generate ad variants suitable for different contexts. Retailers using Merchant Center Next will also have access to an AI generation tool that controls the appearance of their products throughout Google. According to Google, all AI-generated ad content will be constrained by SynthID, a metadata watermark that helps detect AI-produced content.