Apple has officially unveiled its latest flagship smartphone, the iPhone 17 Pro, featuring a significant redesign compared to previous models. For the first time since the iPhone 14 Pro series, Apple has moved away from a titanium alloy frame and returned to an aluminum unibody construction. This change aims to make the device lighter, more comfortable to hold, and better at dissipating heat during high-intensity usage.
The iPhone 17 Pro (and the iPhone 17 Pro Max variant) comes with a redesigned camera system that fully leverages the unibody structure. All three rear cameras—main, ultra-wide, and telephoto—feature 48-megapixel sensors and support Fusion technology, enhancing image processing to deliver sharper and more detailed photos. The telephoto lens now offers 8x optical zoom, while the main sensor is 56% larger than the previous model, improving low-light performance and overall image quality. Both models also include a 18-megapixel Center Stage front camera that automatically adjusts based on user movement, enhancing video calls and selfies.
Video recording capabilities have also been upgraded, supporting ProRes Raw footage and GenLock, making it easier for professional content creators to capture high-quality videos. Apple claims these enhancements make the iPhone 17 Pro models among the most advanced camera systems ever included in a smartphone.
The iPhone 17 Pro features a 6.3-inch display, while the Pro Max boasts a larger 6.9-inch screen. The displays are brighter and more durable, equipped with a new anti-reflective layer designed to reduce glare and prevent scratches. Notably, all models—including the standard iPhone 17—now support 120Hz ProMotion displays, providing smoother scrolling and better responsiveness for gaming and multimedia experiences.
A standout feature of both models is the new vapor chamber cooling system, a first for Apple smartphones. Combined with the aluminum unibody design, it helps keep the phone cool during heavy usage, ensuring smooth performance for gaming, video editing, and other demanding tasks. The iPhone 17 Pro and iPhone 17 Pro Max are powered by Apple’s A19 Pro chip, delivering up to a 40% improvement in sustained performance compared to the previous generation. Both phones come with 12GB of RAM, ensuring seamless multitasking and high-speed performance in resource-intensive applications.
Battery life across the entire lineup has seen a notable improvement as well. The iPhone 17 Pro supports up to 39 hours of video playback, while the iPhone 17 Pro Max offers slightly longer endurance thanks to its larger battery. Both models support fast charging via the USB-C port, reaching 50% charge in just 20 minutes using an optional 40W power adapter.
The iPhone 17 Pro and Pro Max are also more durable, featuring ceramic back panels and front Ceramic Shield 2 to resist scratches. They are available in three colors—Elegant Silver, Deep Blue, and Cosmic Orange. The iPhone 17 Pro starts at $1,099, while the iPhone 17 Pro Max starts at $1,199 for the 256GB variant. Devices will be available for pre-order starting September 12 and will begin shipping on September 19. The tech giant has also introduced new accessories to accompany the phones, including the Cross-Body Strap case and the redesigned ‘TechWoven’ case line, featuring detachable shoulder straps that replace the previous FineWoven design.
