"B站用自研大模型bilibili index打造AI总结功能" -> "Bilibili Utilizes Self-developed Large-scale Model Bilibili Index to Create AI Summarization Feature"

2023-10-30

Bilibili has recently opened a beta test for its AI video summarization feature, allowing users to obtain a textual summary of the main content of a video by clicking on "AI Video Summary Beta" below the video playback page. This feature is supported by Bilibili's self-developed Bilibili Index model, which is still in the process of learning and optimization and can currently only summarize certain video content. Therefore, the generated results may have some errors and should be used for reference purposes only. The Bilibili Index model, released by Bilibili in July this year, is an AI model for multi-scenario applications. In addition to search and video summarization, it can also be used for content recommendation, content generation, content moderation, and other aspects, contributing to the development of Bilibili's content ecosystem and user services. Furthermore, the model also supports the "Search AI Assistant" feature in its internal testing phase, allowing users to quickly and accurately find the desired content. Users can apply for the internal testing qualification on the official Bilibili App or directly search for "Search AI Assistant" or "AI Assistant" within the App to access the feature. It is important to note that the App version must be 7.36.0 or above to use this feature. In addition, Bilibili has also launched a series of commercial initiatives during the Double 11 period, including collaborations with multiple platforms and brands, nurturing more new UP owners to participate in live streaming sales, initiating Double 11 contribution activities with rewards or incentives, and more. Bilibili has adopted an "open loop" strategy to redirect traffic to e-commerce platforms, achieving certain results. According to official data, after establishing full-link data cooperation with Taobao stores, Bilibili accounted for 70% of new customers directed to Taobao stores. Furthermore, Bilibili has helped brands improve customer acquisition efficiency through upgrading the Huohuo platform, improving sales components, and providing traffic subsidies. For key categories such as beauty, fashion, health, and 3C electronics, Bilibili has also offered a "Bilibili Double 11 Content Seeding Strategy" public course to provide brands with the latest advertising strategies. According to Bilibili's Q2 financial report, the average daily active users reached 96.5 million, a 15% year-on-year growth, and the average monthly active users reached 324 million, with users spending an average of 94 minutes per day on the platform, setting a new historical high for the same period. Chen Rui, CEO of Bilibili, revealed that they expect the daily active users to exceed 100 million for the first time in the third quarter.

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