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Read moreInstagram tests new feature allowing users to create personalized stickers
Instagram is testing a sticker creation feature that allows users to create custom stickers from their own photos (sometimes including photos from other users) and place them in Reels or Stories. While Meta has recently been launching AI-generated stickers based on prompts, this tool is much simpler. It only selects the theme of the photo and removes the background, creating a sticker that can float on top of other content.
Adam Mosseri briefly demonstrated how it works in a video shared on his broadcast channel. He also mentioned that in addition to creating stickers from photos saved on the phone, users can also create stickers from "eligible images seen on Instagram." Mosseri did not share more details, but this means that users will be able to choose their photos as objects that can be made into stickers.
Currently, this is only in the testing phase and has not been rolled out to all users, so we do not yet know how effective it will be. The platform also started testing a new voting feature last week, which will be displayed in the comments section under feed posts.
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