Getty Images to Launch AI Image Generation Tool

Getty Images is known for its extensive stock images, which news agencies, marketers, and other content creators use to support their media content. Now, Getty is bringing this rich inventory into its AI image generator.

On Monday, Getty Images launched Generative AI by Getty Images. According to the release, this generative AI tool will generate images using content from Getty Images' extensive creative stock and provide comprehensive commercial use exemptions.

The generated images will have Getty Images' standard royalty-free license, ensuring that customers can use their content without legal consequences.

One important difference between Getty Images' generator and other image generators is that contributors who provide content for training the model will be compensated.

Getty Images CEO Craig Peters said, "We are excited to launch this tool that utilizes generative AI to meet the commercial needs of our customers while respecting the intellectual property of creators."

According to the release, the tool was trained using a part of Nvidia Picasso, a custom generative AI factory for visual design that adopts the Edify model architecture.

Getty Images customers can now request a demonstration and enable Generative AI by Getty Images on the Getty website.

This tool addresses a tricky issue with AI-generated images, where models like DALL-E are trained on content from across the internet, meaning that the artistic elements of creators are used in new works without compensation.

Adobe is also attempting to address this issue in its AI image generator, Adobe Firefly.

The Firefly model is trained on Adobe stock images and expired public domain content, and contributors will receive royalty payments for their content used to train the commercial Firefly AI model.