Artificial Intelligence is Disrupting Corporate Culture

2023-10-18

Silicon Valley has never been known for its ethical practices. In a recent series of unfortunate events, AI company OpenAI quietly revised its core values, casting doubt on the company's integrity. The revised page of this artificial intelligence company now mentions values such as "AGI focus," "positivity and drive," "scale," "creating things people love," and "team spirit."

Less than a month ago, the page displayed the company's original core values, including attributes such as "bold," "thoughtful," "humble," "impact-driven," "collaborative," and "growth-oriented."

In 2019, OpenAI announced a transition from a non-profit to a for-profit model in order to "allow it to rapidly increase its investment in computing and talent." The company's co-founder, Elon Musk, was also angered by OpenAI becoming a "$30 billion company" after accepting his $100 million donation.

This emerging startup is not the first company to redefine its fundamental principles and deviate from its initial goals. In the case of OpenAI, the company never explicitly avoided voting for AGI or "hiring mediocre people as colleagues." Therefore, the revised values mark a significant shift in OpenAI's focus.

A year before OpenAI was founded, Google's Larry Page admitted that the company had surpassed its initial mission statement of "organizing the world's information and making it universally accessible and useful," but he didn't know how to redefine it.

As early as 2014, Page began using the resources at his disposal to do something truly impactful. He wanted to push the boundaries of technology and markets in various fields such as artificial intelligence, robotics, health, diseases, and biotechnology. This work was led by Sergey Brin and his Google X lab, which became known for its audacious "moonshot" projects.

A few years later, both individuals stepped down from their roles in the company. Google also found its identity as a profit-driven entity and crossed various boundaries. The most recent event is the update of Google's privacy policy in the ongoing "bigger is better" language model war. The updated policy allows the company to collect and analyze information shared by users online to "improve services and develop new artificial intelligence products."

Recently, behind the scenes, Google rewrote its "useful content updates" from "written by people" to "created for people" for ranking websites on its search engine. This change indicates that the company indeed recognizes the importance of artificial intelligence tools.

Due to strong opposition from some companies over changes in terms of service (TOS), new issues have arisen regarding customer privacy, choice, and trust.

In contrast, software giant Microsoft invested $10 billion in OpenAI and also reformed its terms and conditions to address artificial intelligence. The latest five changes restrict users from using Microsoft's services' data directly or indirectly to create, train, or improve any other artificial intelligence services.

Microsoft previously stated that it does not retain conversations or use the data to train artificial intelligence models for its Bing enterprise chatbot. The policy of Microsoft 365 Copilot is less clear; although it appears not to use customer data or training prompts, it does store information.

OpenAI has taken the opportunity to solidify its core values, which now seem more like empty words. However, this indicates that OpenAI is solely focused on one goal when envisioning the future. "We are committed to building safe and beneficial AGI that has a profound positive impact on humanity," explains OpenAI's recruitment page. "Anything unrelated to this goal is simply inappropriate."

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