"Anthropic and BCG form new alliance to provide enterprise AI for clients"

2023-09-18

Anthropic, the AI unicorn startup, is known for its Claude 2 large language model (LLM) assistant that challenges OpenAI's ChatGPT. Now, it is expanding its product to more enterprises.

The company, led by Dario Amodei, announced today a partnership with Boston Consulting Group (BCG) to provide "direct access" to Claude 2 and Anthropic AI technology for its clients.

This collaboration will enable BCG's clients to use AI models in various strategic solutions, driving innovation and improving team productivity.

This is the latest case of collaboration between a global top consulting firm and an AI technology provider (BCG is one of the "Big Three" management consulting firms globally, according to certain indicators).

For Anthropic, this is another significant victory that allows it to maintain competitiveness in the fiercely competitive enterprise AI field. It follows the major success of securing a $100 million investment and partnership agreement from South Korean telecom giant SKT last month to build its artificial intelligence system.

How will Anthropic help BCG's clients?

Anthropic will provide technical support, while BCG will offer consulting advice for the strategic application of its clients and help integrate the models into business outcomes.

BCG has not publicly shared the specific applications of Anthropic AI but has confirmed that the integrated solution will be used for comprehensive long-form documents and research, including supporting market research and customer insights synthesis.

BCG emphasizes Anthropic's "constitutional" approach to secure AI, meaning that AI models and applications are bound by specific ethical and moral frameworks determined by their human creators. It highlights that Claude is designed to be "helpful, sincere, and harmless."

This collaboration will also be applied to accelerate fraud detection, demand forecasting, and writing-related tasks, including drafting test scripts and specifications in enterprise resource planning transformation, as well as supporting the writing of job descriptions in human resources and generating reports in finance. BCG states that it will conduct pilot tests for enterprises interested in deploying these models.

The impact of artificial intelligence on enterprises

Sylvain Duranton, BCG X Global Leader, stated in a press release, "My conversations with large corporations focus on how to extract value from artificial intelligence and its impact on business interests, as well as how to achieve alignment with ethics and effectiveness in the most efficient way. Coordinating these two aspects of AI is a challenge, and getting it wrong can result in significant economic and reputational losses. Our new partnership with Anthropic will help achieve AI alignment in ethics and effectiveness."

Prior to announcing the partnership with Anthropic, BCG had already been using Anthropic's models in its internal systems.

In addition, the two companies recently held a workshop at the United Nations to discuss how to manage related risks while leveraging the opportunities of generative AI.

Neerav Kingsland, Strategic Partnerships Lead at Anthropic, stated, "Today's business leaders want to harness the transformative potential of artificial intelligence while responsibly managing risks. BCG has been at the forefront of guiding corporate companies in addressing technological changes and actively advocating for secure AI deployment. We look forward to supporting their clients in the process of building and innovating with the combination of Claude."

Through the deployment of leading providers, the application of AI will become widespread, driving the business development of AI suppliers and providers. According to McKinsey's estimates, the operating profit of retail and consumer packaged goods companies alone could increase by $400 billion to $660 billion annually. Across industries, it has the potential to generate $26 trillion to $44 trillion in profits for global enterprises.

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