OpenAI is exploring a new approach that would allow users to log in to third-party applications using their ChatGPT accounts. This information was published on the company’s website, where OpenAI is currently gauging interest from developers who may want to integrate this service into their apps.
ChatGPT has quickly risen to become one of the largest consumer applications globally, boasting approximately 600 million monthly active users. To leverage its popularity, OpenAI appears eager to expand into other consumer domains such as online shopping, social media, and personal devices. A potential “Log in with ChatGPT” feature could help OpenAI compete with major consumer tech companies like Apple, Google, and Microsoft, which provide users with a wide range of online services, including streamlined ways to log in to third-party apps.
Earlier this month, OpenAI introduced a preview of “Log in with ChatGPT,” allowing developers to test it within Codex CLI, the company’s open-source AI coding tool designed for terminals. This feature enables developers to link their free, Plus, or Pro ChatGPT accounts to their API accounts. Plus users receive $5 in API credits when using ChatGPT to log in, while Pro users are granted $50 in API credits.
OpenAI seems highly interested in integrating its login service with a broad spectrum of companies. The developer interest form asks businesses to describe their user base, ranging from small companies with fewer than 1,000 weekly users to large-scale applications with over 100 million weekly users. The form also inquires about how developers currently monetize AI features and whether they are existing customers of the OpenAI API.
In 2023, CEO Sam Altman hinted that the company might explore a “Log in with OpenAI” feature by 2024. However, it now seems OpenAI is taking more concrete steps toward building this capability, with expectations of launching it in 2025. It remains unclear when this login functionality will be made available to ChatGPT users or how many companies have already signed up to participate.
OpenAI did not immediately respond to TechCrunch’s request for comment.