Adobe Firefly Now Offers Unlimited Image and Video Generation for Subscribers

2026-02-03

Adobe Firefly subscribers can now generate unlimited images and videos. This change grants users unrestricted access to multiple AI models, including Google Nano Banana Pro, GPT image generation, Runway Gen-4 images, and Adobe's own Firefly model. The offer applies to Firefly Pro, Premium, and plans with 4,000, 7,000, and 50,000 credits. Users can sign up until March 16.

The unlimited generation feature is available on firefly.adobe.com, Firefly Boards, and mobile applications for iOS and Android. It also extends to video editors, sound effect and music generators, and "Edit Prompts" for text-to-image editing. Users can create videos up to 2K resolution and continue editing them in Creative Cloud applications such as Photoshop and Premiere.

According to Adobe, 86% of creative professionals now use generative AI daily. The company also noted that the average prompt length doubled in 2025, indicating that AI tools have become a regular part of creative workflows.

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