TikTok Introduces a Method for Tagging AI-Generated Content

2023-09-20

TikTok is launching a new feature that allows creators to label content made using artificial intelligence tools. The feature was first discovered by users last month and was announced in a blog post by TikTok today. TikTok's user guidelines already require creators to disclose when they use AI tools to create content. The new feature will prompt creators to enable the labeling function, so that viewers know that the video or photo was created using AI software. The AI label will appear below the username in the corner of the video. The prompt also includes a reminder that content may be removed if the use of AI tools is not disclosed. The company also stated that it will begin testing an automated method to label content as AI-generated this week. Similar to other platforms, AI-generated content spreads quickly on TikTok, whether it is from users or the company itself. AI voice cloning software has been used to create viral content, such as convincingly fake Drake songs or speeches by fake Taylor Swift, attracting millions of views. In March of this year, TikTok released a facial filter called "Bold Glamour" that was more magical than previous filters, but the company refused to confirm whether AI was used to achieve this effect. Now, the company states that it will rename effects that use AI tools and include "AI" in the name, and it encourages effect creators to follow suit.