iQIYI Upgrades AI Search with Industry-first "Plot Search" Feature

Recently, iQiyi has upgraded its AI search function, realizing the industry's first "plot search", allowing viewers to directly search for the desired video content. This is an innovative application based on generative AI technology, covering three major scenarios: character search, plot search, and star search.

iQiyi stated that this breakthrough marks iQiyi's leading entry into the landing period of generative AI products in the video industry. Currently, iQiyi's full-end platform has more than 700,000 generative AI video highlights, cards, and other operational materials, covering tens of thousands of dramas, variety shows, and other content. Viewers who watch the main content through AI plot search have increased their average viewing time by 40% compared to before the launch of this feature.

Take the popular drama "Tian Geng Ji" as an example. Using "AI search", when users enter the character name "Lian Man Er" in the search bar, the search suggestion bar will provide the drama "Tian Geng Ji" to which the character belongs, the corresponding actor "Tian Xi Wei", and the exciting plot recommendation "Shen Nuo and Lian Man Er escape from the Sun family to avoid forced marriage". By clicking into the character search results page, viewers can also directly see the highlight moments of the character through video clips, quickly arousing their interest in the main content of the drama.

Plot search is also one of the highlights of generative AI empowering search scenarios. When users enter the corresponding plot segment they want to watch in the search bar and click on the recommended plot topic, they can directly reach the corresponding segment in the main content. In addition, with the help of generative AI capabilities, accurate episode positioning, clear plot summaries, and more related exciting plots can be easily viewed on one page.

The head of iQiyi's Content Technology Innovation Center introduced that how generative AI based on large language models can improve the content production and promotion efficiency of the long video industry has become a key exploration direction for iQiyi. Gong Yu, the company's founder and CEO, has mentioned AI multiple times in recent times and stated, "We are actively exploring transformative technologies such as AIGC to leverage future business growth."