JuRan Home Officially Renamed to "JuRan Smart Home," Accelerating Smart Home Transformation

Recently, Easyhome New Retail Group Co., Ltd. (hereinafter referred to as "Easyhome") announced a significant update, stating that the company will officially rename itself to "Easyhome Smart Home New Retail Group Co., Ltd." Effective December 10, 2024, its stock abbreviation will also be changed from "Easyhome" to "Easyhome Smart Home." It is important to note that the company's English name, "Easyhome New Retail Group Corporation Limited," and its stock code "000785" will remain unchanged despite the modification of the company name and stock abbreviation.

The rationale behind this name change reflects Easyhome's resolute commitment to the intelligent transformation and upgrading of its existing home retail outlets in the era of digital intelligence. In recent years, smart home products have become a key product category in Easyhome's home retailers, and the company's self-operated smart home service platform has been experiencing rapid growth. To more clearly demonstrate the company's expertise and innovation in smart home products and services and to promote the transformation and upgrading of its business model, Easyhome has decided to rebrand.

Easyhome Smart Home stated that this renaming not only facilitates better public recognition of the company's core business and development direction but also signifies the company's further deepening efforts in the smart home sector. Moving forward, Easyhome Smart Home will continue to focus on large-scale home furnishings as its main business and big consumer trends as its platform. The company will continuously expand and optimize its business scope to include design and renovation, furniture and building materials sales, logistics and distribution, housekeeping services, shopping centers, and lifestyle supermarkets, thereby providing consumers with more comprehensive, convenient, and intelligent home services.

It is understood that Easyhome recently completed the registration procedures for the business name change and obtained the updated business license issued by the Wuhan Market Supervision Administration. After final approval by the business registration authorities, the company's information following the name change has been officially updated. Furthermore, Easyhome Smart Home revealed that since 2018, the company has been successively bringing in strategic partners such as Alibaba, Taikang Life Insurance, and Beijing Jinyu Group. On December 26, 2019, the company was listed on the main board of the Shenzhen Stock Exchange, becoming the first domestic home new retail concept stock.

To date, Easyhome Smart Home has opened a total of 405 home retail stores, 4 shopping centers, and 173 lifestyle supermarkets nationwide, with an annual market sales exceeding 110 billion RMB. In the future, as the company continues to deepen its engagement in the smart home sector and expand its business, Easyhome Smart Home is expected to provide consumers with more intelligent, convenient, and comfortable home living experiences.