Higgsfield, AI Video Startup Founded by Former Snap Executive, Valued at $1.3 Billion

AI video generation startup Higgsfield has raised an additional $80 million in its Series A funding round, bringing the total to $130 million. The company's valuation has now reached $1.3 billion.

Founded by Alex Mashrabov, former head of generative AI at Snap, Higgsfield offers a platform enabling consumers, creators, and social media teams to produce and edit AI-generated videos. Mashrabov previously co-founded AI Factory, which was acquired by Snap for $166 million in 2020.

Five months after launch, Higgsfield reported 11 million users, positioning itself as a top choice for content creators. Within nine months, its user base grew to over 15 million, with annual recurring revenue hitting $200 million—doubling from a $100 million run rate in just two months.

The startup claims this growth trajectory places it in an elite category, surpassing the early adoption rates of companies like Lovable, Cursor, OpenAI, Slack, and Zoom.

While initially seen as an AI content tool, Higgsfield now emphasizes its use by professional social media marketers, signaling a shift from casual creation to commercial applications.

Despite this professional focus, the platform remains a versatile AI content engine. Last month, it was used to create a controversial video titled "Island Vacation," depicting figures mentioned in the Epstein files alongside fictional characters.

On a lighter note, users have also shared numerous projects centered on fashion and Hollywood-style narratives.