Google Rebrands Bard as "Gemini", Introduces Paid Plans and Mobile App

Google has officially renamed its AI chatbot Bard to "Gemini" to reflect the latest iteration of the system's advanced technology. Along with the rebranding, Google has also released Gemini Advanced, a new tier that incorporates Google's largest AI model, Ultra 1.0, as well as mobile applications for Android and iOS to provide broader access to Gemini.

Gemini Advanced has undergone significant upgrades in terms of capabilities by integrating Ultra 1.0, making it Google's most powerful AI model to date. In blind evaluations, Gemini Advanced was rated as the most popular conversational AI, surpassing leading competitors.

Gemini Ultra brings advanced reasoning capabilities, making conversations more nuanced and contextually appropriate. Potential use cases highlighted by Google include personalized coaching, advanced coding assistance, and content ideation for digital creators.

Access to Gemini Advanced requires a new monthly $19.99 Google One AI Premium subscription, which also includes additional storage space and other AI features of Google One. Google states that AI Premium subscribers will soon be able to use Gemini (previously known as Duet AI) in applications such as Gmail, Docs, Slides, and Sheets. It is important to note that Gemini Advanced is currently not available for Google Workspace accounts.

The launch of the Android and iOS mobile applications aims to enable users to easily access Gemini through their smartphones. On Android, users can activate Gemini through voice commands or screen gestures using Google Assistant. On iOS, Gemini will be directly available within the Google app.

Google emphasizes that the mobile applications are just a part of building a multimodal AI assistant that goes beyond text-based conversations. The company envisions Gemini seamlessly integrating with other smartphone functionalities, such as the camera and smart home devices.

These announcements indicate that Google is actively pushing advanced AI capabilities into its consumer products, catching up with Microsoft. Gemini Advanced and the mobile applications will initially launch in English in the United States and gradually expand globally with increased language support.