Today, global technology giant Google announced the public availability of its AI-driven video creation tool—Google Vids—integrated within the Workspace suite of applications. Previously accessible only to Google Workspace's Gemini clientele, this expansion is set to provide a more convenient and efficient video production experience for a wider range of users.
Leveraging its powerful Gemini AI technology, Google Vids offers users an innovative platform for video production. Notably, the 'Create for Me' feature stands out, as it can automatically generate an initial storyboard based on user prompts and documents stored in Google Drive. Through in-depth analysis by Gemini, it recommends suitable scenes, assets, text, scripts, and background music, enabling the rapid creation of draft videos. This groundbreaking feature significantly streamlines the video creation process and lowers the barrier to entry.
In terms of customization, Google Vids excels as well. Users can personalize their videos using a wide array of animations, transition effects, photo filters, and royalty-free assets. Additionally, Google Vids offers AI-based voiceover services, allowing users to select from preset voices or utilize Gemini's tracking and scrolling features to have a television broadcaster narrate the video, thereby enhancing its professionalism and appeal.
It is noteworthy that while the core Google Vids application supports multiple languages, the 'Create for Me' feature and AI-driven services such as the television broadcaster narration currently only support English. However, Google has stated that they are diligently working to expand language support for these features in the future to cater to a more diverse user base.
In today’s announcement, Google also made a solemn commitment to users: by December 31, 2025, users will have full access to all AI-based features within Google Vids. Starting in 2026, these features may be subject to certain usage restrictions, but Google will notify users in advance to ensure they have ample time to adapt and adjust.
Currently, Google Vids is automatically activated in specific versions of Google Workspace, including Business Standard and Plus, Enterprise, Education Enhanced, and the Gemini Add-on client. This launch begins today (November 7th) and will continue for several weeks. Google has stated that they will continue to optimize and enhance the features and services of Google Vids to provide users with a higher quality and more convenient video creation experience.
As artificial intelligence technology continues to advance and become more widespread, tools like Google Vids are increasingly gaining popularity among users. They not only enhance the efficiency and ease of video production but also offer more diverse and personalized creative options. However, it is also important to consider the impact of AI on human creativity and the potential homogenization of AI-generated videos.
