Apple remains committed to its mixed reality ambitions. Despite the lukewarm market response to the $3,500 Vision Pro headset, the company is doubling down on this technology by planning two new devices while focusing long-term on stylish AR glasses.
This latest update comes from Mark Gurman of Bloomberg, who reported in his Power On newsletter that Apple is re-strategizing after experiencing internal turbulence and shifting market expectations.
Two Headsets, Two Objectives
Apple is developing two new Vision Pro models. One will be a more affordable and lighter version designed to make the headset more comfortable and accessible for everyday users. The current Vision Pro weighs nearly 1.5 pounds and costs as much as a high-end MacBook, factors that have deterred many potential buyers.
The second device will be a more specialized wired version that connects directly to a Mac, intended for ultra-low latency tasks ideal for applications like surgical imaging or flight simulators where delay tolerance is extremely low.
This new wired headset won't offer the transparency of AR glasses but will maintain the immersive experience of Vision Pro. According to Gurman's report, Apple chose this route after shelving earlier plans for AR glasses connected to a Mac.
Eyes on the Prize: True AR Glasses
Despite the shift, Apple hasn't abandoned its ultimate goal: lightweight, powerful, and practical all-day wearable augmented reality glasses. According to Gurman, CEO Tim Cook has made this concept a top priority for the company, determined to achieve it before competitors like Meta.
To create glasses that seamlessly integrate into daily life, Apple needs to overcome significant technical challenges. Additionally, the glasses need to deliver an engaging experience that encourages people to wear them as frequently as they use their smartphones.
In the meantime, Apple is exploring intermediate steps, such as adding AI-powered cameras to products like the Apple Watch and AirPods, and even experimenting with glasses featuring microphones and Siri integration - although the company remains cautious about enabling camera functions due to privacy concerns.
The Bigger Picture
The debut of Vision Pro was impressive, but for most people, it was too expensive and bulky. By improving the design and reducing costs, Apple could make mixed reality more accessible. Meanwhile, Cook's vision for AR glasses hints at a future where technology blends seamlessly into everyday life.
However, Apple is currently playing the long game. The next Vision Pro is a transitional phase, but the real revolution - if it happens - will be in the glasses.
As Gurman reported, Tim Cook hasn't backed down from his ambition. "Tim doesn't care about anything else," a source told him. "This is the only thing he really spends time on in terms of product development."
