Adobe Launches AI Assistants for Express and Photoshop

Adobe has unveiled new AI assistants for its Creative Cloud suite, specifically integrated into Express and Photoshop, to streamline image creation and editing tasks.

While many companies embed AI assistants in product sidebars to leverage on-screen context, Adobe has introduced a distinct approach for Express. This new mode enables users to generate images and designs directly from text prompts. Users can activate assistant mode to issue AI-driven commands and then seamlessly switch back to the standard Express interface with its familiar editing tools and controls.

Meanwhile, a new Photoshop assistant is currently undergoing closed testing within the sidebar. Adobe states that this assistant can interpret different layers and assist users in automatically selecting objects and generating masks. According to the company, users can delegate repetitive tasks—such as background removal or color adjustments—to the assistant.

Alexandru Costin, Adobe’s Vice President of Generative AI, told TechCrunch that the company opted for a unique interaction model for the Express AI assistant to better serve both students and professionals using the app. He noted that Adobe aims to observe whether users can accomplish their creative goals without constantly toggling back to the traditional interface.

“We believe this toggle-between-modes approach offers the best of both worlds—making the technology both accessible and controllable,” Costin said.

Adobe also revealed it’s experimenting with a new assistant called “Project Moonlight,” designed to coordinate with other Adobe tool assistants and connect to creators’ social channels to better understand their personal style. The company emphasized that this project is still in early development and limited to private testing.

In addition, Adobe is exploring integration between Adobe Express and ChatGPT via OpenAI’s App Integration API, which would allow users to initiate design workflows directly within ChatGPT.

Adobe also announced a suite of new AI-powered features across its Creative Cloud applications. Photoshop users can now leverage third-party models—including Google’s Gemini 2.5 Flash and Black Forest Labs’ FLUX.1 Kontext—for generative fill tasks like object removal or image expansion. Meanwhile, the video editing app Premiere Pro now includes an AI-driven object mask feature, enabling users to easily identify and select objects or people for effects or color grading.