In a dazzling AI-powered future, ordering pizza directly from Excel could become a reality. Microsoft and Stripe are teaming up to bring shopping capabilities into the AI assistant Copilot. Soon, users in the United States will be able to purchase products directly within chat conversations without ever leaving the application. At launch, the feature will include Etsy sellers and brands such as Urban Outfitters and Anthropologie.
The new functionality, called "Copilot Checkout," runs on Stripe’s infrastructure and utilizes the "Agent Commerce Protocol"—an open, AI-driven commerce standard developed with Stripe's involvement. ChatGPT has already adopted the same protocol via Stripe Checkout.
Meanwhile, Google is building its own open standard known as the "Agent Payment Protocol" (AP2), backed by over 60 companies including Mastercard, PayPal, Coinbase, and Adobe. OpenAI and Google have also announced collaborations with PayPal to enable direct payments within AI chat interfaces.
Real money is at stake. When purchases are made through chatbots, service providers stand to earn commissions from each transaction. OpenAI recently launched its own product research agent, positioning conversational AI as a shopping gateway. Copilot in Edge already offers AI-driven shopping tools to users in the U.S.
