According to reports, Alan Dye, Apple’s head of user interface design, is leaving the company after a decade leading the team and will join Meta.

This marks a significant hire for Meta as it pushes deeper into consumer hardware, including smart glasses and virtual reality headsets. At Meta, Dye will focus on enhancing AI capabilities within these devices and will report directly to Chief Technology Officer Andrew Bosworth.

At Apple, Dye’s role will be taken over by Steve Lemay. As stated by Apple CEO Tim Cook in a comment to Bloomberg, Lemay has played a pivotal role in designing every major Apple interface since 1999.

Meta appears to be actively recruiting top talent from rivals to strengthen its position in the AI race. Earlier this summer, the company also poached a researcher from OpenAI—reportedly with CEO Mark Zuckerberg personally delivering homemade soup to the employee as part of the recruitment effort.