A startup company called Landbase, aiming to revolutionize sales and marketing automation, announced today the end of stealth mode and has secured $12.5 million in seed funding. The company has launched what it claims to be the world's first "Agent AI" platform for go-to-market strategies, which could reshape the way businesses acquire customers and drive revenue growth.

Landbase, founded by Daniel Saks, co-founder of AppDirect, has developed GTM-1 Omni, an AI model that takes action based on performance feedback to improve marketing and sales outcomes. "GTM-1 Omni increases your chances of achieving better results by taking action based on performance feedback," Saks said in an exclusive interview with VentureBeat.

The company claims that preliminary tests have shown a seven-fold increase in conversion rates compared to traditional AI outreach lead generation models. Saks explained the advantages of this technology, saying, "We have a deep understanding of how recipients will interpret or connect with the sender's message, which allows us to highly personalize a very human message, greatly increasing the chances of success."

Breaking down data silos: Landbase's integrated solution

Landbase addresses the growing challenge in the business world of data silos and inefficient processes resulting from the proliferation of specialized software tools. "Currently, companies are using dozens of such tools in their sales and marketing teams, leading to many isolated decisions in different stacks," Saks told VentureBeat. "What we have done is built an integrated workflow tool that executes and coordinates operations based on our performance model."

The startup stands out with its proprietary knowledge graph, which combines private data on company profiles, individual profiles, and marketing performance metrics. This approach provides more accurate predictions and recommendations compared to models trained solely on public data.

Agent AI: The new frontier of business transformation

Saks believes that Landbase represents a shift in the field of artificial intelligence. "I think last year was the year of generative AI, and next year will be the year of agent AI," he said. "I think this will be a complete transformation for businesses."

The seed funding round was led by A*, 8VC, and First Minute Capital, with participation from Inovia Capital, Picus Capital, and General Catalyst (La Famiglia). Landbase will use the funds to further develop its platform and bring it to market.

While Landbase has ambitious goals, it enters a highly competitive AI-driven sales and marketing tools market. The company's success may depend on its ability to demonstrate consistent and measurable improvements in go-to-market performance across different businesses and industries.

As businesses continue to seek ways to streamline operations and improve efficiency, Landbase's agent AI approach could represent a significant advancement. The transition from stealth mode to active market competition in the coming months will be crucial for the company.