Artificial intelligence-generated music is rapidly infiltrating Spotify's platform. The latest phenomenon comes from an independent rock band named The Velvet Sundown, whose unexpected success has reignited debates about whether streaming services should label AI-created content.
This emerging band has garnered 474,341 monthly listeners on Spotify within just one month. Their breakout track "Dust on the Wind"—which bears a notable resemblance to Kansas' 1977 classic "Dust in the Wind"—has accumulated over 380,060 plays since its June 20 release.
Initial suspicions about The Velvet Sundown's AI origin were raised by a Reddit user who identified several anomalies: a suspiciously algorithm-generated profile image, an Instagram account filled with bizarre band member photos, and a purported Billboard magazine description stating their music evokes "memories you've never experienced yet makes them feel real" (which appears never to have been officially published).
None of the band members listed in Spotify's credits—Gabe Farrow (vocals/piano), Lennie West (guitar), Milo Rains (bass/synths), and Orion 'Rio' Del Mar (drums)—have verifiable online presence. Notably, the band's tracks have even been featured in Spotify's curated "Weekly Discover" playlists designed to recommend new music to users.
While The Velvet Sundown's music is available on Apple Music and Amazon Music, only Deezer currently labels the content as potentially AI-generated. As the first streaming service to implement such labeling, Deezer employs algorithms capable of identifying music created by popular AI platforms like Suno and Udio, which convert text prompts into musical compositions.
Over 20,000 AI-generated tracks are uploaded daily to Deezer's platform. In April, robot-generated audio accounted for 18% of total uploads—double the 10% figure reported in January.
Another prominent example is The Devil Inside, an AI-generated band featured in John Oliver's recent show titled "AI Slop." Their track "Bones in the River" has amassed 1.6 million Spotify streams since May 16, yet remains uncredited on the platform. Curiously, Deezer's version of the same song is labeled as AI-generated and attributed to Hungarian musician László Tamási, a renowned drummer for the electronic swing band Honky Crew—a rare instance where a human creator is associated with AI-generated music.
Deezer stands alone in its proactive approach. Spotify has not yet implemented any detection tools or public labeling system for AI-generated content. Other major platforms including Apple Music, Amazon Music, and Tidal remain largely silent on the issue.
This regulatory vacuum isn't surprising. No clear guidelines exist regarding AI-generated music distribution, and industry consensus on acceptability remains elusive. Even Deezer's internal positions aren't universally aligned.
"AI itself is neither good nor bad, but we believe responsible, transparent approaches are key to building trust with users and the music industry," stated Deezer CEO Alexis Lanternier last week. "We also firmly commit to protecting artists' and composers' rights at a time when copyright laws are being challenged to accommodate AI training models."
Last year, major U.S. record labels sued Suno and Udio for large-scale copyright infringement. Both companies defended their practices as "fair use"—a common argument among AI firms facing similar legal challenges.
