Google is rolling out an update to its AI-powered virtual try-on feature, enabling users to virtually try on clothes using just a selfie. The company announced the enhancement on Thursday. Previously, users had to upload full-body photos to use the virtual fitting tool. Now, with the help of Google’s Gemini 2.5 Flash Image model, users can generate a full-body digital avatar from a simple selfie to preview outfits.

Users can select their typical clothing size, and the system will generate several image options to choose from, allowing them to pick one as their default avatar for future try-ons.

If preferred, users still have the option to upload a full-body photo or select from a range of pre-defined body types.

The updated feature is now live in the United States as of today.

Google first introduced its virtual try-on capability in July, integrating it into Search, Google Shopping, and Google Images via its Shopping Graph. To use it, users simply tap the “Try On” icon on product listings or image results for apparel items.

The tech giant has been actively investing in AI-driven virtual fitting experiences and even launched a dedicated standalone app called Doppl. This app leverages AI to help users visualize how different garments would look on their own bodies.

Earlier this week, Google updated Doppl with a shoppable discovery feed that surfaces personalized recommendations, making it easier for users to discover and virtually try on new items. Nearly everything featured in the feed is available for direct purchase, complete with links to retailers.

The discovery feed showcases AI-generated videos of real products and recommends clothing based on individual style preferences. While some users may be skeptical of AI-curated content, Google likely sees it as an effective product showcase—especially since audiences are already accustomed to similar formats on platforms like TikTok and Instagram.