WordPress, the popular web publishing platform, has launched an early version of an AI development tool described by CEO Matt Mullenweg as “V0 or Lovable, but built specifically for WordPress.” The reference to V0 and Lovable alludes to the popular “aura coding” service that uses AI-powered, prompt-based interfaces to build software. Mullenweg introduced the new WordPress AI tool, Telex, alongside other AI experiments at the company’s WordCamp US 2025 event held last week in Portland.
During his keynote, Mullenweg briefly demonstrated how Telex enables users to create Gutenberg blocks—the modular elements like text, images, and columns that form WordPress websites. He showed how a developer could use the new tool to create a simple marketing animation.
Telex is accessible via its own domain, telex.automattic.ai, and is currently labeled as “experimental.” To use the service, users input a prompt describing the desired content block, and the system returns a .zip file that can be installed as a plugin on a WordPress site or within the WordPress Playground. (The Playground is a platform that allows users to run WordPress directly in a web browser on any device, without requiring hosting.)
This release follows WordPress’s earlier announcement that it formed an AI team this year to guide the development of AI products aligned with the company’s long-term vision.
Early testers have found that Telex still has a long way to go, as several test projects failed or required additional work to function properly.
Although Mullenweg emphasized that Telex remains a prototype, he expressed optimism about AI’s potential to advance WordPress’s mission.
“When we think about democratizing publishing, embedded within that is the core of WordPress’s mission: making difficult tasks—those requiring coding knowledge or other specialized skills—accessible in a radically open way, in every language, at low cost, and through open-source solutions. People should not only be able to access these tools, but truly own them,” Mullenweg explained.
The CEO also acknowledged that some aspects of AI advancement may be concerning, especially amid the hype and discussions around whether AI is in a bubble—but that hasn’t dampened his enthusiasm.
“At its core, there’s a seed of something incredibly inspiring,” he said when talking about AI. “It’s an incredibly exciting time to be building for WordPress.”
Mullenweg also showcased another, more basic AI tool built in a couple of hours during the contributor days. The tool provides a WordPress help assistant directly in the browser. He also mentioned his favorite AI browser—Comet from Perplexity—which allows users to interact with WordPress directly from its interface.
Regarding the legal disputes that have surrounded the company over the past year, Mullenweg offered only a brief update. The company is currently in a dispute with hosting provider WP Engine, whom Mullenweg claims profits from WordPress work without giving back sufficiently. He wants WP Engine to license the WordPress trademark because, he said, it causes confusion among customers regarding their affiliation with the company.
“The quick update is that it’s going through the legal system. We believe in the fairness of the courts,” Mullenweg stated. “If I have any comment, it’s that there was a mediation session that I attended; the other CEO did not. But it’s moving through the process. That’s all I’ll say about the whole tedious matter.”
