Google’s Virtual Try-On Shopping Tool Expands to More Countries and Now Lets You Try On Shoes

Google announced on Wednesday that its AI-powered virtual try-on feature, which allows users to digitally test how clothing fits, is expanding to Australia, Canada, and Japan. The tech giant also revealed that the tool now supports virtual footwear trials.

The feature operates by prompting users to upload a personal photo to visualize how real clothing items would appear when worn. Now, users can similarly envision how different shoe styles would look on their feet.

To try on shoes virtually, users can click on any product listing on Google, select the “Try On” button, and upload a full-body image of themselves. Within seconds, they will see the displayed shoes on their digital avatar. The resulting image can be saved or shared with others.

This release follows two months after Google initially launched its virtual clothing try-on functionality. While the company previously offered virtual try-on technology, earlier versions focused on displaying items on professional models. With this new AI-driven update, users can now try clothing on a personalized digital version of themselves.

Google has also been investing in virtual try-on capabilities in other ways. In June, the company launched an experimental app called Doppl, which leverages AI to visualize how various outfits would appear on users personally.

Although both the updated virtual try-on feature — now including shoes — and Doppl are powered by the same generative AI technology, Doppl is designed to offer shoppers a more immersive virtual try-on experience to help curate their individual fashion sense. Additionally, Doppl can generate AI-powered videos, giving users a better sense of how clothing would look and move in real-life situations.