Figma Acquires AI-Powered Media Generation Company Weavy

Figma has announced its acquisition of Weavy, an AI-powered image and video generation startup, which will now operate under the new brand name Figma Weave.

According to Figma, all 20 of Weavy’s employees will join the company, though financial details of the deal were not disclosed. Founded in 2024 and based in Tel Aviv, Weavy raised $4 million in a seed round led by Entrée Capital in June, with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.

For now, Weavy will continue to function as a standalone product, with plans to gradually integrate it into the broader Figma platform under the Figma Weave brand.

Weavy’s web-based tools enable users to combine multiple AI models and apply professional-grade editing capabilities to produce high-quality images and videos tailored for product mockups or brand styling. Users can refine AI-generated media by adjusting layers, lighting, color, camera angles, and other parameters through intuitive prompts to achieve their desired outcomes.

Users can begin with a single prompt—such as generating an image on an infinite canvas—compare outputs from different AI models, select a preferred result, and then layer on another prompt to generate a video. At any stage, they can use built-in editing tools to modify the visual appearance of the output. Designers also have the flexibility to blend multiple prompts and models to craft customized results.

The platform supports a range of AI models, including Seedance, Sora, and Veo for video generation, and Flux, Ideogram, Nano-Banana, and Seedream for image creation.

“This node-based approach introduces a new level of craftsmanship and control to AI-generated content. Outputs can be branched, blended, and refined—merging creative exploration with iterative refinement and precision. The Weavy team struck a remarkable balance between simplicity, usability, and power, which deeply inspired us. They’ve also built a tool that’s genuinely enjoyable to use,” said Dylan Field, CEO of Figma, in a public statement.

Demand is surging for AI-driven design platforms that enhance media creation and streamline design workflows. Earlier this month, AI search engine Perplexity acquired the team behind Visual Electric, a design platform backed by Sequoia Capital. In April, Krea announced it had raised $83 million from investors including Bain Capital, a16z, and Abstract Ventures.