Amazon has launched a new shopping app called Amazon Bazaar, an independent platform designed to offer an extensive catalog of ultra-low-priced products—most under $10, with some as low as $2. The e-commerce giant has rolled out the app in over ten countries across Asia, the Middle East, Latin America, and Africa. Amazon Bazaar builds upon the earlier Amazon Haul initiative, which previously offered budget-friendly fashion and lifestyle items in select regions. This move coincides with a major internal restructuring at the company. In October 2025, Amazon announced plans to cut approximately 14,000 corporate roles—one of its largest layoffs in history—as part of broader cost-reduction efforts that include expanding AI-driven operations and flattening management layers.
Unlike Amazon’s main marketplace, which caters to a broad audience, Bazaar is exclusively focused on low-cost goods. According to the company, the platform targets value-conscious shoppers seeking simplicity, offering thousands of practical, non-branded items at affordable prices. Through this new venture, Amazon is extending its value retail strategy to markets including Hong Kong, Taiwan, the Philippines, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria.
The e-commerce leader confirmed that additional countries will be added in the coming months as the app continues its global rollout. Notably, each market will feature a localized version of the app, supporting local currencies, regional languages, and popular payment methods.
On the logistics front, the app offers free shipping on eligible orders in certain regions, while maintaining low delivery fees elsewhere. Shoppers also benefit from return options aligned with local policies—typically within 15 days of delivery. Despite the rock-bottom pricing, Amazon emphasizes that Bazaar will uphold its standard customer protections, including a tailored version of its A-to-Z Guarantee to ensure product reliability and satisfaction.
This launch arrives amid intensifying competition in the global budget e-commerce space. Rivals such as Temu, Shein, and Meesho—which dominates India—have gained significant traction among price-sensitive consumers, particularly in emerging economies where affordability is paramount.
The timing of this expansion is also significant as Amazon navigates legal headwinds and regulatory scrutiny. Recently, the company faced investigation in India, where the Competition Commission of India (CCI) informed the Supreme Court that Amazon failed to disclose certain transaction details required under the Competition Act of 2002, alleging this omission constitutes fraud.
