Google announced a Chrome browser update on Monday introducing AI-generated store reviews for U.S. shoppers, helping them identify optimal shopping destinations. Users can access this feature by clicking the icon left of URLs in the address bar, triggering pop-ups displaying store reputation scores across product quality, shopping experience, pricing, customer service, and return policies. The current implementation supports only English, with summaries compiled from partner platforms including Bazaarvoice, Bizrate Insights, Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot, TurnTo, Yotpo, and Verified Reviews. This feature will initially launch in desktop versions of Chrome, though Google did not confirm timelines for potential mobile implementation when asked. This enhancement aims to create safer, more efficient shopping experiences while strengthening Google's competitive position against Amazon's AI-powered shopping tools. As new AI-driven browsers like Perplexity's Comet, The Browser Company's Dia, Opera Neon, and potential OpenAI challengers emerge, Google is intensifying efforts to integrate AI more directly into its browser ecosystem. Recent developments include an AI agent prototype capable of managing Chrome autonomously and Gemini AI support added for subscribers. The initiative represents a broader strategy to transform Google into a comprehensive shopping platform for modern consumers. Existing capabilities include AI-assisted product discovery, personalized recommendations, virtual clothing trials, and price tracking tools. The company also introduced AI-driven checkout agents and shopping within AI mode during this year's Google I/O, with plans to expand AI-powered fashion and home decor inspiration services for fall 2025.