Generative AI startup Higgsfield has unveiled a no-code "vibe" generator for dynamic graphics, enabling non-technical users to easily create animations and their underlying code.
The company describes this as the first product in its "vibe editing" series, tailored for business users and creative professionals operating as individuals or within small studios.
The new tool, named Higgsfield Vibe Motion, is designed for applications in marketing, presentations, and visualization.
Consider dynamic logos that evolve on websites or animated transitions in video presentations. Such projects typically require agencies to invest weeks or months in development, with costs exceeding $30,000. Alternatively, think of New York Times-level infographics where data dances across the screen, showcasing pie charts, bar graphs, and figures.
According to the company, this software can reduce these substantial budgets and timelines—from tens of thousands of dollars and weeks of work—to just 10 minutes and $10 per video.
"Previous AI tools have primarily focused on internal development," said CEO Alex Mashrabov. "We are tackling the challenges of distribution and visibility. Teams can now build with Cursor, deploy with Vercel, and promote with Higgsfield. The AI-native business workflow is now truly end-to-end."
The company states that the toolkit is designed for small teams and even solo founders, providing them with direct access to AI-driven workflows and low-code solutions.
AI coding tools like Cursor have ushered in a new era where individuals can build complete software products without an engineering team. Higgsfield aims to be the next essential tool for market presence and brand awareness.
Higgsfield already offers an AI-powered video reasoning engine capable of transforming ideas into complete video productions using a logic engine and third-party models. The company says it is leveraging its development expertise by empowering individual creators to control the entire video and animation process, moving toward full "vibe editing" capabilities.
Numerous digital professions are already being impacted by AI tools. Gartner predicts that by the end of 2026, 40% of enterprise applications will incorporate task-specific AI agents, a significant increase from 5% at the end of 2025. This level of AI transformation is likely to have profound effects on professional work across all levels.
Higgsfield announced that Vibe Motion is available starting today, with professional plans beginning at $17.40 per month.
