Apple Adjusts iPhone Annual Release Schedule

2025-05-06

Reports indicate that Apple plans to shift from launching all new iPhone models at once to adopting a biannual release schedule. This adjustment will split the lineup of six models, potentially including a foldable device.

iPhone Release Schedule Divided Between Fall and Spring

Traditionally, Apple has released its latest iPhone series in the fall, with more affordable models like the iPhone SE following in the spring. According to reports, Apple's updated release plan also shifts the launch timing for premium devices. As per The Information, this revised schedule will begin with the iPhone 18 in 2026.

  • The more expensive Pro and Air models will debut in the fall.
  • The standard models are set to launch in the following spring.

This implies that the base model of the iPhone 18 could arrive in spring 2027.

The iPhone 17 lineup is still expected to follow Apple’s usual schedule, releasing in the fall of 2025. Additionally, the successor to the iPhone 16E is anticipated to debut in spring 2027.

Quoting anonymous sources within Apple’s supply chain, The Information states that this change will help Apple manage production and launches for six different iPhone models.

Rumored Apple Foldable Device May Be Coming Soon

One of the six new iPhone models might feature the long-rumored Apple foldable smartphone. According to The Information, the foldable iPhone is expected to adopt a book-style configuration, meaning it will vertically fold between two horizontally aligned screens.

Another possibility is a clamshell-style design, featuring a horizontal hinge between two vertically aligned screens, which are typically smaller. Samsung offers both configurations in its foldable phones: the Fold series uses the book-style, while the Flip series adopts the clamshell design.

The Information notes that Apple's foldable device will allow users to interact with a 5.7-inch screen when closed and an approximately 8-inch display when opened.

Apple is sticking to its classic playbook with foldable phones, staying silent amidst initial hype to ensure a refined product at launch.