Attio Ltd., a leading customer relationship management (CRM) platform company, today announced the successful closure of a $52 million funding round to develop the world's first AI-native CRM system. The firm claims this innovative solution will enable teams to deeply understand their customers and build tailored market systems that align with specific business requirements.
Established in 2021, Attio has been focused on creating an AI-native CRM platform that empowers teams to design fully customizable market systems matching their unique workflows. Unlike traditional CRMs that retrofitted AI capabilities onto manual processes, Attio's architecture is fundamentally designed from the ground up with AI integration as a core principle.
"To fully capitalize on AI's potential in CRM applications, the technology must be deeply embedded into the platform's core architecture rather than being tacked on as an afterthought," explained Alexander Christie, co-founder and CEO. "Retrofit solutions inevitably face limitations due to traditional CRM frameworks not being built for the scalability, autonomy and extensibility required by AI technologies."
The AI-powered platform offers real-time data integration capabilities, automates complex business processes, and adapts seamlessly to organizational structures without requiring costly integrations or rigid vendor timelines. This is achieved through Attio's AI-native primitives - foundational components like predictive intelligence, agent collaboration, granular permissions and fully programmable interfaces designed to accelerate enterprise growth.
Current clients are leveraging native data ingestion to integrate accurate real-time data across their marketing stacks, utilizing intelligent workflows to automate complex processes at unprecedented speeds, and building custom applications directly within the platform through programmable interfaces like Attio's App SDK. Additional primitives including agent collaboration and advanced permission systems are under active development for future expansion.
The Series B funding was led by GV (formerly Google Ventures) with continued support from existing investors Redpoint Ventures, Balderton Capital, Point Nine Capital, and 01 Advisors.
"For decades, marketing software innovation has been incremental and fragmented across point solutions," noted GV partner Michael McBrady. "Attio is establishing itself as the foundation for marketing in the AI era through its ability to build, automate and scale directly within the platform."
This latest financing brings Attio's total funding to $116 million. Previous rounds included $7.7 million in November 2021 and $23.5 million in March 2023.
