On Thursday, Google announced the launch of new AI-powered defense mechanisms aimed at combating fraudulent activities on Chrome. The tech giant will begin utilizing Gemini Nano, an on-device large language model (LLM), to protect desktop users from online scams. Additionally, Google is rolling out new AI-driven warnings on Android's Chrome browser to assist users in identifying spam notifications.
According to Google, Chrome's Enhanced Safe Browsing protection mode offers the highest level of security, providing twice as much protection against phishing and other online threats compared to the browser's standard protection mode. Now, Google will leverage Gemini Nano to provide an extra layer of defense for Enhanced Protection users against online frauds.
Google stated that this on-device approach will offer instant insights into risky websites, safeguarding users from scams, including previously unseen ones.
"Gemini Nano's LLM is ideal for this purpose because it can analyze the diversity and complexity of websites, helping us adapt more quickly to emerging scam tactics," Google explained in a blog post.
The company has already been employing this AI-driven defense to shield users from remote technical support scams. Google plans to extend this protection to Android devices and cover more types of scams.
As for the new AI-based warnings, Google pointed out that if you've enabled notifications, the risk of fraudulent websites could expand beyond the sites themselves through push notifications. Malicious websites may use notifications to try to deceive you, which is why Chrome now helps identify harmful, spammy, or misleading notifications on Android.
Moving forward, when Chrome’s on-device machine learning model flags a notification as potentially fraudulent, you will receive a warning. You can choose to unsubscribe or review the blocked content. If you believe the warning is inaccurate, you can allow all future notifications from that site.
As part of today’s announcement, Google shared how it has been using AI to prevent scams in search results by detecting and blocking hundreds of millions of fraudulent outcomes daily. Google claims that its AI-powered scam detection system has helped capture over 20 times more scam pages.
For instance, Google observed an increase in scams impersonating airline customer service representatives, targeting individuals seeking assistance. The company reported that it has reduced these scams by over 80%, minimizing the risk of users encountering fake phone numbers in their searches.
