Gemini 2.5 Pro Integration in AI Mode
The Gemini 2.5 Pro model significantly enhances reasoning capabilities in search with advanced mathematics, scientific, and coding competencies. While response generation may take longer compared to standard models, it provides citation links to source websites for deeper exploration. This model is not the default AI mode selection - subscribers must choose it manually through a dropdown menu.
The deep search option within AI mode offers a research-focused experience, generating comprehensive reports with referenced citations for complex queries. Google positions this feature as ideal for professional work, hobby projects, and academic research.
“This tool proves valuable for major life decisions like real estate purchases or financial analysis requirements,” noted Google Search Product VP Robby Stein in an official blog post.
AI-Powered Local Business Call Dialer
Google's AI combines voice generation and research capabilities to facilitate business outreach. The local business dialer functionality is now available free of charge to all search users with zero costs to either customers or businesses (premium subscribers receive elevated usage limits). After completing calls, AI agents deliver results via SMS or email.
Google emphasizes this as an effective price comparison tool, capable of contacting multiple regional businesses simultaneously and presenting results in organized lists. The service already supports automated phone bookings for restaurant reservations and wait time checks.
Businesses can opt out of these automated calls by verbally requesting removal or accessing advanced settings within their Google Business Profiles.
Competitive Landscape of AI Research Services
Google faces strong competition from other major players in the AI space offering research-focused modes. OpenAI's ChatGPT Search portal and Chrome extension directly compete with Google's search capabilities. Microsoft's Bing utilizes the Generative AI Copilot, while AI company Perplexity offers both search and in-depth research services.
Google distinguishes itself through built-in AI agent capabilities for small business calls. While some ChatGPT GPTs can achieve similar functionality via third-party integrations, they require more complex setup compared to Google's core service integration.
