According to earlier reports from Reuters, Autodesk, a company renowned for its suite of 3D design software, has filed a lawsuit against Google, alleging trademark infringement over the name "Flow." The complaint, filed last week in a California court, contends that the name of Google's AI video generator, Flow, is likely to cause confusion among customers with Autodesk's AI-powered filmmaking tools marketed under the "Flow" brand.

Autodesk initially launched Flow in 2022 as a cloud platform designed for filmmakers and other creative professionals. Since then, the company has introduced products under the Flow umbrella, including Flow Studio, which utilizes artificial intelligence to transform live-action footage into 3D scenes.

Following Google's launch of its AI-powered Flow application in May 2025, Autodesk asserts that it requested the tech giant to cease using the "Flow" name. Google reportedly responded by stating it would market the product as "Google Flow" rather than simply "Flow."

However, Autodesk alleges that Google has "misrepresented" its intentions regarding the use of the "Flow" brand. The company claims that Google filed for a trademark in the Kingdom of Tonga, "a jurisdiction where applications are generally not available to the public," before seeking to register the standalone "Flow" name in the United States, citing its Tongan application.

Autodesk further claims that confusion between its Flow products and Google's Flow application has already occurred. It states that social media platforms, magazines, and even Google Flow users have "mistakenly referred to the Google product as 'Flow Studio.'"

Autodesk is seeking a court order to prevent Google from using the Flow trademark and is requesting unspecified damages for the alleged infringement.