In contrast to many companies integrating AI directly into browsers, Mozilla is set to offer users a way to disable all such features. An update scheduled for release on February 24 will introduce a new "AI Controls" option within Firefox's settings menu. This will allow users to enable or disable various browser AI functionalities, including the built-in AI chatbot, translation services, and AI-powered tab group suggestions.

Over the past year, Firefox has intensified its focus on artificial intelligence, joining Microsoft Edge and Google Chrome in this pursuit. Google has introduced a new "Shake to Summarize" feature, enabling iPhone users to obtain AI-driven summaries of online reading content. Firefox is also developing an "AI Window," a voluntary browsing experience that utilizes AI assistants and chatbots to aid users in web searches. Mozilla's CEO, Anthony Enzor-DeMeo, told The Verge last year that he believes there is still room for "a tech company people trust" to launch another AI-centric browser.

In December of last year, Enzor-DeMeo committed to introducing an AI "kill switch" in response to user dissatisfaction with Firefox's adoption of AI. He wrote at the time, "Choice matters. Demonstrating our commitment to choice is how we build and maintain trust." This control mechanism is now nearing release and will include options to disable all current and upcoming AI features. Users will also be able to manage whether Firefox employs AI to generate alternative text for PDF images or to produce key points in link previews.

Ajit Varma, Vice President of Product at Firefox, stated in the announcement: "AI is transforming the web, and people's needs around it are vastly different." "We've heard from many who want nothing to do with AI. We've also heard from others who desire genuinely useful AI tools. Listening to our community, combined with our ongoing commitment to providing choice, drove us to build the AI Control system."